offer more family friendly swims
families like to eat together.... offer family swims that are longer then 1 hour long in the middle of the week. If you want more revenue from visitors offer more family swims, warm up the pools a bit, and allow an al day event. You don't need to close the whole pool for an aquatics class section off the pool. Offer more times where people can visit and the revenues will soar.
Likewise have a staff member in the gym offering to set things up for families whose sole goal is to ensure families have fun.
Offer kids things that a parent can go exercise upstairs and 3-9 year olds can play in a gym with fun activities, balls, races, parachutes... that don't cost extra... The main reason I don't go is because I don't want to pay for a sitter to go work out... my kids need to be physical
-
Tania commented
I think this is a great idea. I always thought it horrible that most programs for families are around supper or bedtime hours... Why no start therocess earlier